An agency that specializes in dental will be able to provide you better guidance and deeper insights about what is happening in the industry and other practices, especially since our team has a background in clinical dentistry. They also just have more experience around the strategies that work since they get to see results of certain efforts multiple times. That will ensure you get the best ROI for your marketing investment. Consider the idea of selling your home. Anyone can sell their home as a "for sale by owner" but most people hire a realtor, who is the expert, to handle the transaction and marketing of the home. The realtor also knows the area, what the market is bringing in that area, and the things to avoid. Hiring a dental marketing agency takes the stress off of the dentist and/or dental office team members and allows for better results.
They key to finding the best and most qualified marketing agency for your practice is to look for an agency that understands your practice, your target patient, and your area. Finding patients for a PPO practice is very different than finding patients for a fee-for-service office. The agency should have a good understanding of the socio-economics of your practice's area.
Pay-per-click ads are a great strategy to drive new patients to a practice. This eliminates the need for a high SEO ranking, especially if the practice is new or has not had good marketing in the past. If a practice is new or does not have high brand recognition, it is very effective at creating great results and bring in new patients, which in turn will help the office grow and thrive.
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